At first I didn't think this conditioner was doing much as it doesn't feel like it's coating your hair the way cheaper mainstream conditioners do. My hair was soaking it straight up as soon as I put it on but then I realised this is what it's meant to do! I feel like other conditioners leave a kind of smooth film ON your hair but with this one your hair is able to actually absorb it. When you come out of the shower and dry your hair it feels so silky smooth! It smells great and it's so nice to know it's free from nasty chemicals.